"As human beings it’s important for us to represent our likes and conversely our dislikes to the outside world by creating physical objects that trigger memories, debate and chance conversation. But as more of our world becomes digitized it increasingly becomes harder to be surrounded by such “artifacts”. Music, photographs and now our much loved movies are buried away on our super cheap hard-drives with their seemingly infinite capacity for storage. Buried in a series of ones and zeroes that no visitor to your home or office will ever know is there."